The Indian digital marketing industry grows at 25-30% CAGR, targeting $20 Bn by 2030 through AI-powered personalization, influencer marketing, and e-commerce. Yaap Digital Ltd, a Mumbai company since 2017, offers comprehensive digital solutions such as social media marketing, content development, SEO, performance advertising, and influencer management for brands.
Yaap Digital Limited is an end-to-end service provider from strategy to delivery on social media platforms such as Instagram, YouTube, Google Ads, with in-house AI solutions for analytics and client dashboard, serving 500+ clients including D2C brands and corporates. The key strength includes: AI-powered campaigns, 500+ clients, 36% revenue growth in FY25 to ₹154 Cr, PAT growth of 375% to ₹11.93 Cr (7.82% margin), acquisitions such as GoZoop for scale.
Yaap Digital Limited has demonstrated strong growth prior to its NSE SME IPO. FY25 revenue of ₹154.40 Cr, a 36% YoY increase, PAT of ₹11.93 Cr. ₹80.11 Cr (55.25 lakh shares @ ₹10 FV, 100% fresh) at ₹138-145 band (lot size 1,000 shares, minimum ₹2.90 lakh for 2 lots). Opens February 25-27, 2026, allotment on March 2, listing on NSE SME on March 5.
Yaap Digital IPO Details:
Yaap Digital Issue Management:
Socradamus Capital Ltd acts as the book-running lead manager for Yaap Digital SME IPO, managing underwriting and compliance.
Yaap Digital IPO RTA (Registrar) Details:
MUFG Intime India Pvt.Ltd handles allotment, refunds, and demat credits—contact at 22-4918 6270 or yaapdigital.smeipo@in.mpms.mufg.com.
Yaap Digital IPO Allotment Status:
To check your IPO allotment status:
Visit the MUFG Intime India Pvt.Ltd IPO Application Status page.
Select the company name from the dropdown menu.
Select and enter PAN, Application Number, DP/Client ID, or Account Number/IFSC.
Click Submit to view your allotment status.
Action Links:
To apply for Yaap Digital IPO, open a demat account here
Yaap Digital IPO Subscription Status: Check live subscription here
Yaap Digital IPO GMP Update: Check latest grey market premium here
Yaap Digital Limited, founded in 2017 and headquartered in Mumbai, is a full-stack digital marketing services company offering social media marketing, content development, SEO, performance advertising, and influencer management services.
It employs in-house AI technology solutions for analytics, optimization, and client reporting on the Instagram, YouTube, and Google Ads platforms, supporting 500+ direct-to-consumer brands and businesses.
Yaap Digital Limited was expanding rapidly prior to the NSE SME IPO. FY25 revenue grew to ₹154.40 Cr, a 36% increase from last year, with a 375% increase in PAT to ₹11.93 Cr (Return on Net Worth of 53.63%). Issue size of ₹80.11 Cr (55.25 lakh equity shares @ ₹10 FV) at ₹138-145 band (lot size of 1,000 shares, minimum of ₹2.90 lakh for 2 lots). Opens February 25-27, 2026, allotment on March 2, listing on NSE SME on March 5.
Yaap Digital Limited IPO is ₹80.11 Cr total (55.25 lakh shares @ ₹10 FV): 100% fresh issue (no OFS)—for acquisitions, AI hub, working capital.
Yaap Digital IPO proceeds will be deployed towards the following objectives:
Yaap Digital Ltd NSE SME IPO reserves 55.25 lakh shares per SEBI SME norms.
The Anchor bidding opens February 24, 2026 (~28% QIB portion).
Lock-in: 50% for 30 days, 50% for 90 days per SEBI norms. as per SEBI SME guidelines.
The anchor allocation document filed right before issue opens will list specific anchor investor names via registrar MUFG Intime India Pvt Ltd.
According to RHP reports, Yaap Digital Limited posted strong FY25 financials. Revenue grew 32% YoY to ₹152.54 Cr from ₹112.55 Cr, PAT surged 375% to ₹11.93 Cr (7.82% margin), ROE reached 53.62%, ROCE improved significantly, and EBITDA margin stood at 11.47%. Growth driven by client acquisition, AI-powered campaign optimization, GoZoop integration benefits, diversified digital services (social media, SEO, influencer), and 500+ active brand relationships.
The important risks and strengths of Yaap Digital IPO are mentioned below:
Strengths:
Integrated 3D model (Design, Discovery, Distribution) brings together content creation, influencer marketing, and performance advertising with AI analytics for measurable ROI.
Strong growth story with FY25 revenue of ₹154 Cr (up 36% YoY), PAT of ₹11.93 Cr (up 375%), and 500+ clients across India, UAE, and Singapore.
Effective M&A approach through the acquisition of GoZoop enhances influencer and content offerings and access to blue-chip clients.
Tech differentiation through in-house AI solutions for campaign enhancement and data analysis across social media and Google platforms.
Risks
High client concentration risk where key clients can contribute significantly to revenue, exposed to potential losses in the competitive digital market.
Aggressive expansion through acquisitions faces challenges in integrating the entities, potential cultural fit issues, and delays in profitability.
Pressure on margins due to talent acquisition and platform advertising fees increase could dampen EBITDA in performance marketing-intensive business models.
SME illiquidity and rich listing valuation offer little protection against listing gains in the volatile digital advertising expenditure cycles.
RHPs are replete with Yaap Digital Limited's FY25 performance in terms of revenue of ₹154.40 Cr (up 36% YoY from ₹113.06 Cr), PAT of ₹11.93 Cr (with 7.82% margin from 2.23%), RoNW of 53.63%, and post-issue P/E ratio of 25.44x—aggressively positioned compared to similar companies Vertoz (15.6x), Digicontent (7.37x), but fully justified in view of hyper-growth in digital advertising space. The company's end-to-end 3D model (Design-Discovery-Distribution) uses AI analytics, content studios, and influencer networks in India, UAE, and Singapore to provide ROI-driven campaigns for 500+ D2C brands on social media platforms, SEO, and performance advertising.
The IPO of ₹80.11 Cr on NSE SME platform at ₹145 upper band (market cap of ₹303 Cr) is priced at 2.1x sales/25.44x EPS (post-issue, FY25 EPS of ₹5.70). The massive 375% PAT surge, RoCE 45.07%, promoter confidence (90% stake), GoZoop acquisition outweigh client concentration, margin pressures for strong listing gains.
Investors are advised to exercise discretion and refer to the full DRHP/RHP document before reaching any investment decision. This analysis is for informative purposes and not investment advice.
Action Links:
To apply for Yaap Digital IPO, open a demat account here
Yaap Digital IPO Subscription Status: Check live subscription here
Yaap Digital IPO GMP Update: Check latest grey market premium here
1. What is the Yaap Digital IPO open and close date?
The Yaap Digital NSE SME IPO opens February 25, closes February 27, 2026; allotment March 2, listing March 5.
Track Yaap Digital IPO subscription status live here from Finnpick.
2. What is the Yaap Digital IPO price band and lot size?
The IPO price band ₹138-145 per share (FV ₹10), lot size 1,000 shares; retail min ₹2.90 lakh (2 lots).
3. What is the total size of the Yaap Digital IPO?
The Yaap Digital IPO size is ₹80.11 Cr fresh issue (55.25 lakh shares), NSE SME listing March 5, 2026.
4. How to apply for the Yaap Digital IPO?
Open a demat here (Zerodha/Upstox/AngelOne) or ASBA by Feb 27, 4 PM. Monitor Yaap Digital IPO subscription tracker here.
5. How to check Yaap Digital IPO Allotment Status?
The allotment date is on Mar 02nd and can be checked on MUFG Intime India portal RTA portal using PAN/DP ID.
6. What is Yaap Digital IPO GMP today and subscription status?
Current Grey Market Premium (GMP) stands at ₹0 (flat) as of Feb 20, indicating listing at the price range of ₹145—check daily updates of Yaap Digital IPO GMP trends here and live subscription status here from Feb 25th opening only on Finnpick.
7. What does Yaap Digital specialize in?
Yaap Digital specializes in integrated digital marketing services encompassing social media campaigns, content creation, SEO optimization, performance advertising, and influencer management powered by AI analytics tools.
8. When is the Yaap Digital IPO listing date?
The Yaap Digital Ltd IPO lists on 05th March, 2026 on NSE SME (~T+3 post-allotment Mar 02).
9. What are the Yaap Digital IPO proceeds utilization details?
The Yaap Digital IPO fresh issue proceeds fund ₹34 Cr for GoZoop Online acquisition, ₹4.01 Cr AI Content Production Hub capex, ₹16 Cr working capital, ₹26.10 Cr for inorganic growth and general corporate purposes.
