IPO Analysis > Purple Style Labs (Pernia's Pop-up Studio) IPO
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Pernia's Pop-up Studio IPO Date, Price ... 

Purple Style Labs IPO: Should You Apply For It?

India’s wedding and occasion wear market is worth around ₹1,800 billion in FY 2025. It’s been growing steadily at about 12% each year since FY 2020. Purple Style Labs Limited has been in this industry and is now going public. 

IIFL Capital Services and Axis Capital will be managing the issue. Also, Kfin Technologies is responsible for registering it. Find out the Purple Style Labs Tech IPO allotment status.


To know more about the IPO, see the Purple Style Labs Limited DRHP.


Note: 50% shares will be unlocked 30 days after allotment, while the rest will be free from lock-in restrictions after 90 days.

Purple Style Labs Limited: Understanding the Company Profile


Particulars

Descriptions

Headquarters

Mumbai

Business 

Multi-brand luxury omni-channel fashion

Established In

2015

Competitors 

Ogaan, Pernia's Pop-Up Shop, and Aza Fashions

Promoter

Abhishek Agarwal


Complete the Purple Style Labs IPO Review

Here's everything about the Purple Style Labs Limited IPO. 

  • Purple Style Labs IPO Date

Purple Style Labs filed the DRHP with SEBI on September 22, 2025. There is no information related to its opening and closing dates in the DRHP. Therefore, stay tuned for more information.

  • Purple Style Labs IPO Size


Particulars

Shares

Aggregate Value 

Fresh Issue

Undisclosed

₹6,600.00 million

Offer for Sale

NA

NA

Overall Issue 

Undisclosed

₹6,600.00 million


  • Purple Style Labs IPO: Objective 

Particulars

Estimated Amount (₹ in million)

Investment in a wholly-owned subsidiary 

3,632.93

Sales and marketing expenses

1,280.00

General corporate needs

Undisclosed 

Total Net Proceeds

Undisclosed 

  • Purple Style Labs IPO Price And Other Takeaways


Particulars

Description

Face value (₹)

10

Price Range (₹)

Undisclosed 

Lot size (shares)

Undisclosed

Listed At 

BSE and NSE


  • Investors Categorisation


Investor Category

Portion 

QIB

Minimum 75% of the Issue

RII

Maximum 10% of the Issue

NII

Maximum 15% of the Issue


  • Anchor Investor


Particulars

Description

Opening Date

Undisclosed 

Terms of Payment  

Full Payment on Bid


Purple Style Labs Ltd: Key Financials 


Particulars

2025

2024

2023

Equity Share Capital (₹ in million)

0.41

0.29

0.29

Net Worth (₹ in million)

1,186.97

408.77

592.84

Total Income (₹ in million)

4,940.01

5,100.33

3,713.75

Profit/(Loss) After Tax (₹)

-1,885.50

-477.10

-413.89

Basic Earnings/(Losses) Per Equity Share (₹)

-29.03

-7.46

-6.69

Diluted Earnings/(Losses) Per Equity Share 

(₹)

-29.03

-7.46

-6.69

Return on Net Worth (RoNW) (%) 

-158.85

-116.72

-69.81

NAV (₹) 

18.27

6.39

9.58

Total Borrowings (₹ in million)

1,127.91

1,163.27

467.29


Strengths and risks

Let's check out the major risks and strengths to get better reviews:

Strengths 

  • Huge Range of Designer Styles: The company offers a wide mix of outfits and accessories from over 1,300 designer brands.

  • Growing Global Reach: With customers in more than 100 countries and a London Experience Centre already running, the brand is becoming a global name in designer fashion.

  • Loyal Customers: Over 200,000 customers have shopped with the company, showing how much people trust the quality.

  • Strong Leadership and Expansion Plans: The company keeps growing, with exciting plans like opening a new Experience Centre in New York soon.


Risks 

  • Heavy Dependence on Stores: Most of the company’s sales come from its Experience Centres. If any store faces problems or can’t grow further, it could affect the business.

  • Online Sales Risk: The company relies a lot on its website and app. If they face technical issues, sales might go down.

  • Changing Fashion Trends: Since the brand mainly sells wedding and festive wear, any shift in fashion trends or customer choices could affect its demand and profits. 

  • Growth Challenges: If the company can’t reach more customers or open new stores, it may struggle to grow and achieve its future goals.

Should You Apply for the Purple Style Labs IPO?


As of November 12, 2025, the Purple Style Labs IPO GMP hasn’t been updated. You can see the IPO's live GMP and the subscription status. Also, check the Purple Style Labs DRHP before you click on the Apply Now button.

FAQs

1. How is the Purple Style Labs IPO review?

Purple Style Labs Limited is a fashion brand. The total IPO size of this IPO is ₹6,600.00 million, and the dates are still unavailable. For the latest details, you can also look for the GMP updates

2. What is the Purple Style Labs IPO date?

The IPO open and the close date are unavailable as of November 12, 2025. Live subscription details can be monitored through FinnPick. 

3. What is the Purple Style Labs share price? 

The Purple Style Labs Limited IPO share price is unavailable as of November 12, 2025. Also, don't forget to check the Purple Style Labs IPO news. 

4. Do I need a demat account to bid for the Purple Style Labs Limited IPO?

Yes, a demat account is required to bid for the Purple Style Labs Limited IPO. Click here to get the ultimate list of the top demat account providers.
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