B.A.G. Convergence Limited IPO Opens on ...

IPO ALERT! B.A.G. Convergence IPO Decoded

Backed by rapid digitisation, the Indian media and entertainment industry, which was valued at INR 2.32 lakh crore in 2023, is anticipated to hit a market size of INR 3.08 lakh crore by 2026. B.A.G. Convergence Pvt Ltd operates in this growing sector and is anticipating the B.A.G. Convergence IPO soon.


Inventure Merchant Banker Services Private Limited is managing the B.A.G. Convergence IPO, while Maashitla Securities Private Limited is entrusted with the B.A.G. Convergence IPO allotment and registry. Don’t forget to check out the B.A.G. Convergence IPO allotment status.


For a complete B.A.G. Convergence IPO review, check out the B.A.G. Convergence DRHP and RHP.


Note: 50% shares will be unlocked 30 days after allotment, while the rest will be free from lock-in restrictions after 90 days.

B.A.G. Convergence Pvt Ltd: Company Profile


Particulars

Descriptions

Began

2007

Promoter

Anuradha Prasad Shukla

Business

Digital media publication through website, apps, social media, etc.

Website

News24, News24 Hindi and E24

Mobile Apps

News24 and E24

Social Media Presence

Facebook, Twitter, YouTube, WhatsApp Channel and Instagram.

Content Promotion

Social Media SEO and SMO, Website Development and Maintenance, Business Partnerships, SEO for Websites and App Optimisation

Reach

50 Million

Competitors

Zee Media and TV Today Network


B.A.G. Convergence IPO Review: Ultimate Takeaways

Detailed below are the key highlights of the B.A.G. Convergence IPO, including the B.A.G. Convergence IPO price, size, date, and more.

  • B.A.G. Convergence IPO Date


Events

Date

Opening

30 September 2025

Closing

03 October 2025 

UPI Mandate End

03 October 2025 (5 PM)

Allotment

06 October 2025

Refund

07 October 2025

Shares moving to demats

07 October 2025

Listing

08 October 2025


  • B.A.G. Convergence IPO Price and Size


Particulars

Shares

Aggregate Value (₹ Crores)

Fresh Issue 

56,00,000

48.72

Offer for Sale

NA

NA

Overall Issue 

56,00,000

48.72


  • B.A.G. Convergence IPO Objectives


Particulars

Amount (₹ Lakhs)

Business Expansion

1348.96

Content Production or Acquisition

1329.48

Brand Building

500.00

Other corporate requirements

Undisclosed


  • B.A.G. Convergence IPO Review: Other Takeaways


Particulars

Description

Face value (₹)

10

Price Range (₹)

82 to 87

Lot size (shares)

1600

Listed At 

NSE Emerge


  • B.A.G. Convergence: Investors Categorisation


Investor

Allotment

QIBs

Maximum 50% of the Issue

NII

Minimum 15% of the Issue

Individual Investors

Minimum 35% of the Issue


  • B.A.G. Convergence: Anchor Investor Details


Particulars

Details

Opening date

29 September 2025

Shares offered (shares)

15,60,000

Portion Size (₹ Crore)

13.57

Lock-in period ends (50% of shares)

5 November 2025

Lock-in period ends (remaining)

4 January 2025

Terms of payment

Full payment during bid submission


B.A.G. Convergence Pvt Ltd: Key Financials


Particulars

2025

2024

2023

Revenue (₹ Lakhs)

3,585.14

3,032.82

2,495.70

Revenue Growth (%)

18.21

21.52

11.09

EBITDA (₹ Lakhs)

1,399.46

1,087.95

649.37

EBITDA Margin (%)

39.04

35.87

26.02

PAT (₹ Lakhs)

909.71

803.21

497.81

PAT Margin (%)

25.37

26.48

19.95

RONW(%)

40.96

112.94

NA

EPS (₹)

5.82

5.42

3.36

Debt Equity Ratio

0.57

0.00

0.00


B.A.G. Convergence: Strengths and Risks

Discussed below are the key strengths and risks of the B.A.G. Convergence IPO.


Strengths

  1. Leadership Position: News24 and E24 are well-known networks in their respective industries. News24 provides reliable news, while E24 specialises in Bollywood and entertainment.

  2. Experienced Management Team: With more than three decades of expertise in the media industry, the promoter Anuradha Prasad Shukla, along with the key managerial team, brings valuable skill sets into the company.

  3. Partnership: The company has built relationships with leading corporates like Times Internet Limited, Facebook, Google, Infotech Private Limited, etc.


Risks

  1. Legal Proceedings: The company and the company group are involved in some legal proceedings. Adverse decisions in cases might have a negative impact on business operations and financials.

  2. Dynamic Industry Trends: Inability to successfully implement growth strategies on the websites and social media platforms, along with the successful implementation of AI trends, might have an adverse impact.

  3. Nature of Business: Content development is a costly, risky, and time-consuming process.

Does Your Portfolio Need The B.A.G.Convergence IPO?

On 26 September 2025, the B.A.G. Convergence IPO GMP is 0. However, the GMP might change soon. Stay updated with the latest GMP. Don’t forget to check the detailed analysis, along with their RHP and DRHP, to understand the B.A.G. Convergence IPO size, date, financials, etc.


Stay tuned with the live subscription status before hitting APPLY.

FAQs

  1. What is the B.A.G. Convergence IPO date?

The B.A.G. Convergence IPO opens on 30 September 2025 and ends on 03 October 2025. Check out the live subscription data in real time.

  1. What is the B.A.G. Convergence IPO price? 

The total issue is ₹48.72 Crores for the B.A.G. Convergence IPO. The final issue price is between ₹82 and ₹87 per share. Also, don't forget to check the B.A.G. Convergence IPO live subscription status before applying. 

  1. Do I need a demat account to bid for the B.A.G. Convergence IPO?

Yes, a demat account is required to bid for the B.A.G. Convergence IPO. Click here to get the ultimate list of the top demat account providers.

  1. What is the B.A.G. Convergence IPO GMP?

Currently, the B.A.G. Convergence IPO GMP is ₹0. However, it might change soon. Click here to check the latest GMP status.
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