Adcounty Media India IPO Guide: What It Offers for Investors
The global Adtech Industry will hit a major milestone by growing 14.5% to USD ₹2,547 billion in 2032. AdCounty Media India Ltd has seen this momentum up close. Now, they are taking the next big leap with an IPO.
The IPO lead manager of the company is Narnolia Financial Services Limited. The registrar of the Adcounty Media India IPO is Skyline Financial Services Private Limited.
Check out its RHP for more details.
Note: For 50% of the shares, the anchor lock-in period expires 30 days following the actual allocation, and for the remaining part, it ends 90 days later.
Adcounty Media India IPO: Company Profile
Particulars | Details |
Established | 2017 |
Promoter | Ms Vartika Dangayach, Mr Chandan Garg, Mr Abbhinav Rajendra Jain, Mr Delphin Varghese, Mr Aditya Jangid |
Services | Search Engine Optimisation (SEO), Programmatic Advertising, social media marketing |
Headquartered | Jaipur, Rajasthan |
Clients | Sharechat, Zepto, Bank Sathi, MUV, PB Fintech Limited |
Awards | Emerging Business of the Year in Digital Marketing and Emerging Indian Startups to Work For |
Competitors | DAPS Advertising Limited and Affle 3i Limited |
Exploring Adcounty Media India IPO
From objectives to listing price, here's your go-to guide on Adcounty Media India’s IPO.
Adcounty Media India IPO Date
Track the launch easily with Adcounty Media India’s IPO listing date.
Event Description | Date |
IPO opens for subscription | 27 Jun 2025 |
Last day to apply for the IPO | 01 Jul 2025 |
UPI payment approval deadline (by 5 PM) | 01 Jul 2025 |
Finalisation of share allotment | 02 Jul 2025 |
Refunds begin for unallotted investors | 03 Jul 2025 |
Shares to be credited to Demat accounts | 03 Jul 2025 |
Official stock exchange listing | 04 Jul 2025 |
UPI mandate validity ends | 16 Jul 2025 |
Lock-in period ends for 50% of the anchor investor shares | 1 August 2025 |
Remaining anchor investor shares unlock | 30 September 2025 |
Adcounty Media India Limited IPO Size
The Adcounty Media India IPO is making headlines. Here’s how big it really is.
Particulars | Number of Equity Shares | Aggregate Value |
Fresh Issue | 59,63,200 | ₹50.69 crores |
Offer for Sale | — | — |
Overall Issue | Not Disclosed | ₹50.69 crores |
The money raised is already mapped out. Check out Adcounty Media India’s spending plan.
Particulars | Amount (In ₹ Lakh) | % of Gross Proceeds | % of Net Proceeds |
Capital Expenditure | 1,400.00 | Not Disclosed | Not Disclosed |
Working Capital Requirement | 2,500.00 | Not Disclosed | Not Disclosed |
Unidentified Acquisition & General Corporate Purposes | Not Disclosed | Not Disclosed | Not Disclosed |
Total | Not Disclosed | Not Disclosed | Not Disclosed |
Other takeaways from the Adcounty Media India IPO price
Here’s what you’ll be paying if you invest in the Adcounty Media India IPO.
Particulars | Description |
Face value of each share | ₹10 |
Price Range | ₹80 to ₹85 |
Listed At | BSE SME |
Categorisation of different investors
Understand the investor-specific norms in this Adcounty Media India IPO breakdown.
Particulars | Market Maker Reservation | QIBs | Non-Institutional Investors | Retail Individual Investors |
Number of Equity Shares for Allocation | 3,24,000 shares | Not Disclosed | Not Disclosed | Not Disclosed |
Minimum Bid Size | Not Disclosed | Bid exceeds ₹2,00,000 | Bid exceeds ₹2,00,000 | Bid not exceeding ₹2,00,000 |
Maximum Application Size | Not Disclosed | Not exceeding net issue size | Not exceeding issue size (excluding QIB portion) | Not exceeding bid amount of ₹2,00,000 |
Applying for the IPO is easy, but you’ll need a demat account first. Therefore, before you start investing, check the ultimate list of the top brokers and the Adcounty Media India review.
Adcounty Media India IPO details: Key Financials
Here's what the balance sheet and revenue trends reveal.
Particulars | FY 2025 (₹ in lakhs) | FY 2024 (₹ in lakhs) | FY 2023 (₹ in lakhs) |
Total Assets | 4791.79 | 2,951.20 | 2,684.28 |
Equity Share Capital | 1,653.80 | 1.00 | 1.00 |
Other Equity (Reserves & Surplus) | 2,135.96 | 2,025.67 | 1,190.55 |
Total Equity | 3,789.76 | 2,026.67 | 1,191.55 |
Total Income | 6,958.04 | 4,324.28 | 5,364.02 |
Total Expenses | 5,117.92 | 3,202.61 | 4,337.86 |
Profit Before Tax | 1,840.12 | 1,121.67 | 1,026.16 |
Metrics of Adcounty Media India IPO
Particulars | For the period ended Mar 31, 2025 | For the period ended Mar 31, 2024 | Financial Year ended Mar 31, 2023 |
Revenue from Operations | 6,889.51 | 4,265.95 | 5,356.52 |
Growth in Revenue from Operations | 61.50% | -20.36% | - |
EBITDA | 1,825.16 | 1,080.15 | 1,040.43 |
EBITDA (%) Margins | 26.49% | 25.32% | 19.42% |
EBITDA Growth Period on Period | 68.97% | 3.82% | - |
ROCE (%) | 47.27% | 54.36% | 83.78% |
Current Ratio | 4.87 | 2.42 | 1.32 |
Operating Cash Flow | -23.62 | 454.43 | 144.65 |
PAT | 1,375.01 | 828.23 | 763.50 |
ROE / RoNW (%) | 47.28% | 51.47% | 94.36% |
EPS | 8.37 | 5.17 | 4.77 |
Strengths and risks
Every company has two sides, the growth drivers and possible risks. Here's the current status of AdCounty Media India Ltd.
Strengths
Their logistics team acts fast if equipment breaks down.
Clients get new tech early and often thanks to close ties with big brands.
Renting saves money versus buying and gives clients a price edge.
A solid supplier network all over India helps them deliver quickly.
Risks
Just 10 customers make up over half of their revenue.
No long-term deals with top suppliers, and any supply issue could hit them hard.
Keeping up with tech means frequent upgrades and adds cost.
Heavy spending on gear (₹5,367.07 lakhs in FY25) is affecting their cash flows.
Should you apply for the Adcounty Media India IPO?
The market is still waiting for Adcounty Media India IPO GMP. If you’re still thinking of applying, take a few minutes to read through the DRHP as it has everything from past numbers to growth plans.
Click here to apply now for the AdCounty Media India Ltd IPO.
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